The choice of an airless container wasn’t an impulsive decision for many brand marketers nowadays. These companies wanted to block oxygen in order to conserve the integrity of its preservative-free formula. The act was in keeping with the brand’s commitment to trade cosmetic and medicinal products, but it also enabled the brand name to position itself well in the consequence of new regulations.
Many companies are releasing products with little or no preservatives, producing formulations especially sensitive to contamination. At the same time, older populations have demanded more and more advanced formulations to battle the marks of aging. These formulas tend to utilize sensitive ingredients, which also involve the protective cover by an airless container.
This airless packaging technology enables us to counter a future regulation prohibiting and to stay one step ahead in a niche market. There are a lot of different airless technologies that classify as airless packaging.
The most popular system is a piston system. A piston package is a bottle with a piston at the bottom that goes up. The advantage of a piston package is that you’ve a piston inside, but you don’t actually see it. Bag-in-bottle technology is another airless option. As the name suggests, this technology uses a bag that collapses as the product is used up. “Bag-in-bottle systems are not as common, and are used more for speciality products that possess exceptional barrier needs or require something other than a cylindrical or oval shape.
Airless technology provides brands with additional benefits against traditional containers. The main difference is that there is no dip tube in airless but instead a diaphragm that rises to evacuate the product. The product is emptied almost 100 percent as the diaphragm moves up the bottle. This percentage usage is also a great marketing guide besides for packaging that is sustainable with less waste. A controlled dosage is also crucial benefit of moving towards airless packaging. It also offers hygienic benefits. The need for more hygienically packaging is also a great driver, as once product is expelled, it doesn’t flow back in the unit.
All airless container (airless bottle, jar, tube) comes with a fitting cap and airless pumps that can be customized to accomplish any creative object through decoration techniques such as in-mold coloration, anodizing, spray frosting, hot stamping and silk screening.